Year: 2025 | Month: April-June | Volume: 10 | Issue: 2 | Pages: 21-28
DOI: https://doi.org/10.52403/gijhsr.20250203
The Changing Face of Tobacco: An Overview of Novel Products and Industry Innovations
Nandini Mudaliar1, Sumedha Kushwaha2, Mohita Chadha3, Leenus Tafline4
1Indian Institute of Public Health, Gandhinagar, India, 2Independent Researcher, 3Independent Researcher, 4Independent Researcher
Corresponding Author: Sumedha Kushwaha
ABSTRACT
Tobacco use remains a leading cause of preventable morbidity and mortality worldwide, with nearly eight million deaths annually attributable to its consumption. Over the past decade, the global tobacco industry has introduced novel products—electronic nicotine delivery systems (ENDS), heated tobacco products (HTPs), and oral nicotine pouches—as alternatives to combustible cigarettes. Although promoted as reduced-risk, these products carry potential health risks and have generated debate in public health circles. This review outlines the emergence of these novel tobacco products, examines market penetration and consumer behaviours, evaluates regulatory frameworks across regions, and discusses public health impacts. It highlights both the potential benefits for adult smokers and the concerns regarding youth uptake, dual use, and long-term safety. Complete tobacco cessation remains the most effective strategy to minimize harm.
Keywords: Tobacco industry, ENDS, HTPs, nicotine pouches, e-cigarettes, regulatory frameworks